Behavior-based price discrimination and customer information sharing
نویسندگان
چکیده
منابع مشابه
Behavior-Based Price Discrimination and Customer Recognition*
When firms are able to recognize their previous customers, they may be able to use their information about the consumers’ past purchases to offer different prices and/or products to consumers with different purchase histories. This article surveys the literature on this “behavior-based price discrimination.” *Forthcoming in the Handbook on Economics and Information Systems, Elsevier. We thank M...
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The availability and cost-efficiency of modern information and communication technology have made “interactive marketing” and individual customer addressability not only possible but economical. In 1991, Blattberg and Deighton Blattberg and Deighton [1991] defined the new frontiers for marketing opened by interactive computer technologies as the “age of addressability.” Today, ubiquitous comput...
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This paper is a rst step in investigating the competitive and welfare e¤ects of behavior-based price discrimination (BBPD) in markets where rms have information to employ retention strategies as an attempt to avoid the switching of their clientele to a competitor. We focus on retention activity in the form of a discount o¤ered to a consumer expressing an intention to switch. When retention st...
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ژورنال
عنوان ژورنال: International Journal of Industrial Organization
سال: 2017
ISSN: 0167-7187
DOI: 10.1016/j.ijindorg.2016.12.003